In recent years, Zhongshan Import Commodity Life Museum is a promising entrepreneurial project, so many bosses have come to join. But the current market is not as good as before, so how do you manage it? The following editor will use our Bluebasket blue basket imported living museum as an example to share, you can refer to it.
1, determine the development direction, find a good brand
To operate the Zhongshan Import Commodity Life Museum, first determine the main product, which type of consumer group is the customer; then choose the brand to join according to the situation. In fact, opening an imported living museum can be said to be a low-cost entrepreneurial project, and you do n’t need to invest too much, so you should choose your brand according to your actual situation. A good franchise brand not only attracts customers in terms of fame, but also provides a comprehensive store opening service for franchisees, as well as a complete guide for franchisees.
2, choose the address and prepare
Choosing a suitable store location is very important for operating the Bluebasket blue basket imported living museum. Now the main consumer groups are 80, 90 post-consumer groups, especially female consumers. Therefore, the location of the store that is more suitable for sales should be a place with more young people and a crowded place, such as shopping malls, commercial streets, entertainment venues, parks, office buildings, and so on.
3, focus on the image of the store
Today's consumers are very focused on experience, so Bluebasket Blue Basket Import Life Museum should pay attention to fashion and bright colors during decoration. The products and atmosphere of the store must be in place to give consumers a good shopping experience. Of course, the service of the shop assistant is also very important. The first thing consumers encounter when they come to the Import Life Museum is the shop assistant. Shopping experience is good, then word of mouth is easier to do.
4, do marketing planning
With the expansion of the Zhongshan Imported Commodity Living Center and the adjustment of its location, the management ability of the shop owner is also getting higher and higher. After you have a certain understanding of the imported living museum, you can do some marketing properly at this time to guide customers to the store, so that the business of the store will be better. For example, do some activities around the shop, distribute leaflets in the community, etc.
