Only if there is a new thing on the market, there will be a lot of things coming out, just like the currentZhongshan new retail franchise. With its appearance, many new retail franchises have appeared on the market, such as the Bluebasket brand. The so-called new retail is different from the traditional old retail and e-commerce, it is a combination of the two. The price of traditional old retail products is relatively high, and the channels of purchase are all offline. Compared with traditional retail, e-commerce has lower cost, saves the cost of store operation, and is replaced by logistics transportation, which is more convenient on the whole, but it takes too long to get the goods, and it is online shopping. Because the information about the product is not clear, the experience is poor.
Under such circumstances, although online retailing has replaced some of the functions of traditional retailing for a period of time, from the perspective of the customer acquisition costs of Tmall and JD.com, online traffic The dividend has reached the ceiling, and the marginal cost of acquiring customers offline has barely changed. Therefore, the retail industry's re-entry from offline to offline is the prerequisite for new retail.
Bluebasket's new retail is to combine the two, combining online retail and offline retail, focusing on sales online, focusing on experience offline, and offline as a mode of division of labor online. It is O {{0 }} O's retail model, relying on new technologies such as mobile payment, exploring offline scenarios and consumer socialization to bring consumers a better shopping experience. This is the value of Zhongshan's new retail franchise stores.
Therefore, choosing Bluebasket as a new retail franchise can be said to be the possibility of all retail industries in the future and the future development direction of the retail industry. First of all, from the perspective of consumers, the store combines online discounts, convenience, and also has an offline shopping experience. Compared with e-commerce and traditional retail, new retail has more advantages.
For various new retailers, new retail also means that users have a wider source of traffic, not limited to online or offline, which makes the market wider and brings more sales revenue. So choosing Zhongshan new retail franchise now is a big trend in the future.
